Cigna, Designing for health & wellness
Led the redesign of Cigna.com across its 5 pillars and the native mobile experience, iOS and Android.
Read case study →Available
Product Design Leader shaping AI-powered products and solving complex, high-stakes problems across enterprise technology, financial services, and healthcare.
Hello, I’m Hugo. I’m a senior product designer with 15+ years across enterprise technology, financial services, and healthcare, and I’m taking on select senior design work.
How I can help
Designing products people can understand and trust.
Product design
End-to-end design for complex, ambiguous products, from the first sketch to shipped code.
UX/UI design
Native mobile and responsive web experiences, from flows and interaction patterns to polished visuals.
Design systems
Reusable components and patterns that scale quality and consistency across teams and surfaces.
AI experiences
AI-powered products people can understand and trust, with the trust layer built in first.
My stack
Figma
Muse
HTML/CSS/JS
Axure
Design Systems
Prototyping
How I work
Turning technical capability into products people trust.
I lead through influence rather than authority, partnering with executive leadership and cross-functional teams, and I scale quality through design systems and high-fidelity prototypes.
Discover my work →On Designtalent.AI, a feature goes from Figma design to shipped production code in days with Muse as my build partner, tested live with real users the same week.
That same pace applies to client work: small, fast loops, real users, and the trust layer designed in from the start.
15+
Years designing digital products
$12M
Fraud loss cut per year, Fidelity MFA
$6M+
Saved per year, Fidelity login
40M+
Members using Fidelity login
Projects
Selected work
Microsoft, Designing for AI
Owned UX end-to-end for an AI-powered digital assistant for Brazil’s largest bank (98M+ customers) through a Microsoft co-innovation squad, shipping the MVP in 4 months. The assistant now resolves 1M+ inquiries per month at 85%+ accuracy.
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Fidelity Investments, Designing for confidence & trust
Led authentication and login design for 40M+ members, and the multi-factor authentication experience that cut fraud loss by $12M a year.
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Citizens Financial Group, Designing for accessibility
Fixed a known accessibility issue in native app notifications, validated with A/B testing across 350 participants.
GE, Designing for cloud computing
Lead product designer on predictive analytics software, designing complex internal tools that simplified model-building workflows.
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CVS, Designing for deals & rewards
Led Visa Checkout in ecommerce checkout and the Buy it again feature, covering ExtraCare, FSA-eligible items, free shipping, and out-of-stock states. Items added to cart up 3%+.
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Cigna, Designing for live chat
Led mobile chat end-to-end across iOS and Android, shipping the MVP in 6 months. NPS up 4+, $3M+ saved per year.
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Citizens, Designing for self-service
Led in-app self-service across iOS and Android. NPS up 2+, support calls down 5% year over year.
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Hugo Faustino
Product Design Leader
About
Senior product designer with 15+ years shaping identity, authentication, consent and privacy, and trust and risk experiences across fintech and enterprise. I lead through influence rather than authority, partnering with executive leadership and cross-functional teams.
At Cigna Healthcare I led the mobile chat team and oversaw the Cigna.com redesign. Today I also run Designtalent.AI, a two-sided talent marketplace I designed, coded, and shipped from 0 to 1.
Designtalent.AIFounder and Product Design Leader2026
UX Strategy & DesignProduct Design Leader / UX Strategy Consultant2010 – Present
MicrosoftSenior Design Strategist2024
Citizens Financial GroupProduct Design / UX Strategy Consultant2020 – 2023
CignaProduct Design / UX Strategy Consultant2018 – 2020
CVS HealthProduct Design / UX Strategy Consultant2015 – 2017
GoogleProduct Design / UX Strategy Consultant2013 – 2014
Fidelity InvestmentsProduct Design / UX Strategy Consultant2010 – 2012
Advertising VenturesDirector of Product Design (interim)2006 – 2010
Skills
Product DesignUX DesignInteraction Design (IxD)Information ArchitectureDesign SystemsDesign StrategyDesign ResearchMobile Interaction DesignAccessibility DesignService DesignArtificial Intelligence (AI)Design Leadership
Tools
FigmaMuseHTML/CSS/JSAxure
Kind words
“
Incredibly reliable, consistently delivered projects with impressive speed and quality, going above and beyond with multiple design options that continually impressed the team.
Christina Ho
VP, Director of UX Strategy & Design